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Info and Description

Active holidays on a farm in Italy: activities, trends, and how to choose.

Short definition

An active holiday on a farm combines a stay on a farm immersed in nature with the practice of sports and outdoor activities: hiking, mountain biking, horseback riding, yoga, canoeing, sport fishing, tennis, and much more. Italy is one of the world's most attractive destinations for outdoor tourism: in 2024, it recorded 67.8 million visitors, with a direct economic impact estimated at nearly €5 billion in 2025. Thanks to its large outdoor spaces, proximity to nature parks and trails, and integration with the local area, agritourism is one of the most suitable accommodation options for those choosing an active holiday in Italy.

(Sources: Outdoor Tourism Observatory – Human Company / THRENDS, 2025)

In short

The farmhouses with sports activities on Agriturismo.net are characterised by:

• privileged location near trails, natural parks, rivers, lakes and cycle paths

• available activities: trekking, mountain biking, horse riding, yoga, canoeing, kayaking, sport fishing, tennis, outdoor fitness

• experiences suitable for all levels: beginners, families, expert athletes

• possibility of equipment rental (bikes, canoes, kayaks) or guided tours

Costs and seasonality:

• sports activities are often available at low additional costs

• peak season for outdoor activities: Spring and Summer; autumn also for trekking and mountain biking

• the months of May and October are strategic for outdoor tourism in Italy

Explanation

Outdoor tourism in Italy: 67.8 million visitors in 2024

According to the Outdoor Tourism Observatory 2025, developed by Human Company and THRENDS, the outdoor sector in Italy will have recorded 67.8 million visitors in 2024 (1.4% increase compared to 2019), with an estimated direct economic impact of €4.97 billion in 2025. The foreign market is driving the sector: foreign tourists reached a record 37.6 million in 2024 (1.7% increase over 2023) and are expected to reach over 38 million in 2025 (1%), representing 56% of the total. The sector's expansion phase has reached maturity: future growth will increasingly rely on the quality and innovation of the experience offered. The most attractive areas for outdoor tourism are the North-East (31 million visitors) and the North-West (almost 10 million), which together represent almost 60% of the total, with foreign markets led by Germany, the Netherlands, Austria, Switzerland and Denmark.

(Sources: Outdoor Tourism Observatory – Human Company / THRENDS, 2025)

Active tourism: a growing segment of rural hospitality

Active and sports tourism on agritourism farms responds to a consolidated trend: the contemporary traveler increasingly seeks experiences that combine relaxation, exercise, and contact with nature. Agritourism is a natural response to this demand: it offers open spaces, pristine landscapes, accessible trails and waterways, often just steps from the property. According to ISTAT, in 2024, over 7,500 Italian agritourism farms offering hiking and outdoor sports will account for approximately 28% of all accommodations. The most popular activities are trekking and nature walks, horseback riding (with stables), mountain biking and cycle touring, canoeing and kayaking near rivers and lakes, sport fishing, and outdoor yoga.

(Sources: ISTAT – Agritourism Businesses in Italy, Year 2024; Outdoor Tourism Observatory)

The most popular sports activities on farms

• Trekking and hiking: Italy has over 150,000 km of trails marked by the Italian Alpine Club. Many agritourism facilities are located near circular or long-distance trails, which can be explored independently or with a guide.

• Mountain biking and cycle tourism: Italy boasts over 20,000 km of cycle paths. Cycle tourism generates an average daily expenditure of 73 euros per tourist, higher than the average for traditional tourism. Many agritourism farms offer bike or e-bike rentals and guided tours.

• Horseback riding and trekking: approximately 25% of agritourism farms with educational farms have a riding stable. Horseback riding is one of the most characteristic outdoor activities of rural tourism, accessible even to those with no experience.

• Outdoor yoga and fitness: Demand for yoga retreats on farms is growing rapidly, driven by wellness tourism. Many farms organize yoga, stretching, or meditation sessions at sunrise or sunset, immersed in nature.

• Canoeing, kayaking, and sport fishing: these activities are among the most popular in facilities near rivers, lakes, or lagoons. Friuli Venezia Giulia, Veneto, Tuscany, and Lake Como are among the most popular destinations for water sports in rural settings.

• Tennis: many farmhouses and villas have tennis courts, often for the exclusive use of guests.

• Swimming pool: facilities with swimming pools are particularly suitable for those who wish to alternate sporting activities and relaxation, even with children.

(Sources: CAI; ISTAT; Italian Cycle Tourism Observatory; based on Agriturismo.net data)

Market data and trends (Agriturismo.net)

Analyzing the offer of farm holidays with sports activities on Agriturismo.net:

• 68% of the facilities offer at least one sporting or outdoor activity

• 54% have trekking or mountain bike trails in the immediate vicinity

• 88% of the facilities with sports activities also have a swimming pool

(Sources: Based on data from Agriturismo.net)

Practical part

How to choose a farmhouse for a sports holiday

• Define the type of activity you're looking for: accommodations vary greatly. A farmhouse with a riding stable isn't necessarily close to hiking trails, and one with a swimming pool might not have tennis courts.

• Check the distance from natural parks and trails: some facilities are directly connected to the trails; others require travel by car

• Ask if equipment is available for rent: bikes, canoes, kayaks, fishing rods, rackets: check what is included or for rent to avoid travelling with heavy equipment

• Ask if the activities are guided or self-guided: for excursions in little-known areas, having an expert guide in the area adds safety and quality to the experience

• Consider the level of difficulty: check that the proposed activities are suitable for your level of physical preparation and that of any companions or children

• Consider the season: hiking and mountain biking are ideal in spring and autumn; water sports in summer; yoga and outdoor fitness practically all year round.

• Check the availability of the swimming pool: for those who want to alternate intense activity and relaxation, the presence of a swimming pool is a significant added value

• Ask the owner: Have any questions? Before booking, write directly to the property by entering your request without obligation using the "Ask the owner" button on the page of the property you are interested in.

FAQ

What sports activities can you do on the farm?

The most popular activities include trekking and nature hikes, mountain biking and cycle touring, horseback riding and trekking, yoga and outdoor fitness, canoeing and kayaking, sport fishing, and tennis. Many properties also have swimming pools. The options available vary greatly depending on the location and amenities of the property.

What's the best time for a sports holiday on a farm?

It depends on the activity. Spring (April–June) and autumn (September–October) are the ideal times for hiking and mountain biking: mild temperatures, colorful landscapes, fewer crowds. Summer is perfect for water sports. May and October are considered strategic months for outdoor tourism in Italy.

How many people are there in Italy for outdoor tourism?

In 2024, outdoor tourism in Italy recorded 67.8 million visitors, with a direct economic impact estimated at 4.97 billion euros in 2025. Foreign tourists accounted for 56% of the total.

(Sources: Outdoor Tourism Observatory – Human Company / THRENDS, 2025)

Are sports activities on the farm suitable for all levels?

Yes. Most agritourisms offering outdoor activities offer experiences tailored to different skill levels: from easy trails suitable for families with children to more challenging trails for experienced hikers. It's always advisable to check the difficulty level of the activities offered in advance.

Can you rent sports equipment at the farm?

Many facilities offer rentals of bicycles (including e-bikes), canoes, kayaks, fishing rods, and more. Some also offer guided tours with local guides. It's always a good idea to check before booking to avoid having to carry heavy equipment.

Which Italian regions are best suited for a sports holiday on a farm?

It depends on the activity you're looking for. For hiking and mountain biking: Trentino-Alto Adige, Valle d'Aosta, Tuscany, Umbria, and the Apennine regions. For horseback riding: Tuscany, Umbria, Lazio, and Puglia. For canoeing, kayaking, and fishing: Friuli Venezia Giulia, Veneto, Umbria (Lake Trasimeno). For cycling: Emilia-Romagna, Veneto, and Tuscany. The Northeast and Northwest account for almost 60% of Italy's total outdoor tourism.

(Sources: Outdoor Tourism Observatory – Human Company / THRENDS, 2025)

What's the difference between a farmhouse with a swimming pool and one with sports activities?

A farmhouse with a pool primarily offers a relaxation area for swimming and relaxing. A farmhouse with sports activities offers more structured experiences—hiking, horseback riding, mountain biking—integrated into the local area. Many properties combine both options, offering a pool and access to nearby trails and outdoor activities.

Is a sports holiday on a farm suitable for families with children?

Yes, many facilities offer outdoor activities tailored to children's ages: easy walks, bike rides on flat trails, introductions to horseback riding, or educational nature hikes. The countryside and nature offer a safe and stimulating environment for little ones.

Can you do yoga on a farm?

Yes, the demand for yoga and wellness retreats on farms is constantly growing. Many farms organize yoga, stretching, or meditation sessions outdoors, often at sunrise or sunset, immersed in nature. Some offer full-fledged wellness packages that combine yoga, a healthy diet using farm products, and wellness treatments.

Sources

Outdoor Tourism Observatory 2025 – Human Company and THRENDS

Agritourism Businesses in Italy, Year 2024 – ISTAT

Italian Cycle Tourism Observatory – BicItalia / FIAB

CAI Trails – Italian Alpine Club

Agritourism farms are not only places to relax surrounded by nature, but also offer numerous opportunities for those who love sports. If you're looking for an active vacation, many agritourism farms in Italy offer outdoor sports and activities for all ages and skill levels. From cycling to water sports, each region offers different experiences, perfect for those looking to stay fit and have fun.

Trekking and Excursions : Many farmhouses are located near nature trails, allowing you to explore hills, mountains, and forests. Hiking is ideal for those who want to actively discover the Italian landscape, surrounded by pristine flora and fauna.

Bike rides: Some agritourisms offer bike rentals or guided tours to explore dirt trails and breathtaking views. The routes vary in difficulty, making this activity suitable for both experienced cyclists and beginners.

Horseback riding : Many facilities offer horseback riding lessons or horseback rides , combining a love of animals with exploration of the local area. Horseback riding excursions are a unique way to experience nature in a sustainable way.

Swimming pool : Farmhouses with swimming pools They are perfect for those who want to relax and at the same time stay active with a few swims.

Canoeing and Kayaking : If the farm is located near rivers or lakes, canoeing or kayaking is available. These sports allow you to combine adventure with relaxation, discovering the beauty of Italy's waterways from a different perspective.

Sport Fishing : Many farmhouses located near lakes or rivers offer sport fishing, a relaxing activity that requires concentration and skill.

Tennis : Many farmhouses have tennis courts, ideal for those who love team sports.

Outdoor Fitness : Some farmhouses offer dedicated outdoor fitness spaces, with equipment for working out surrounded by nature. Many also organize yoga , stretching, or circuit training sessions for those who want to stay in shape.

If you're looking for a farmhouse in Italy that combines relaxation and sports, Agriturismo.net offers a curated selection of properties. Whether you want to explore the trails by bike, relax by the pool, or enjoy team sports, you'll find the perfect farmhouse for your needs.